Online retail stores allow customers to see merchandise online. They can browse your digital catalog, sort through the options for individual products, and then select their purchases.

Once the customer has made their final selections, they can check out online, using electronic payment methods. The store then typically ships the items to the address the customer provides.

If any returns are later accepted, the online seller may require the customer to mail the items back to the store, though some retailers with both online and brick-and-mortar shops may allow the customer to return goods to a nearby, physical location instead.